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Fresh Produced Marketing Strategies Conference in Davis CA on March 24 – 26 Attended by TraceGains

Fresh Produce Marketing Strategies conference is a must attend course for any produce executive grappling with buyer and supplier consolidation, channel blurring, and rapidly evolving consumer preferences and profiles. This short course is all about enhancing your ability to assess emerging marketplace complexities and adapt your firm’s marketing tactics and strategies to current market realities.

The mission at TraceGains (www.TraceGains.com) is to protect the brand of food and beverage clients by eliminating problems before product is shipped to the customer.   If a problem does occur this unique solution can minimize the brand damage by using patented recall trace-back and track-forward technologies. A recall alert can be initiated within minutes, reducing potentially bad news to one news cycle, and saving customers millions of dollars in long-term brand rehabilitation costs. The Recall Detective analyzes critical risk factors, going beyond material movement tracking; the Recall Minimizer provides instant multiple scenarios for reduced brand damage.  TraceGains is a proud to attend the Fresh Produce Marketing Strategies conference, “Competing in a Challenging Market,” on March 24 – 26, 2009 in Davis, California.

This course will give fresh produce industry managers and executives an opportunity to focus on their strategic thinking and on developing their fresh produce marketing approach within real-world budget constraints.  The program will include case studies and practical hands-on examples presented by both UC Davis agricultural economists and fresh produce industry marketing leaders. Current up-to-date produce marketplace data from participating instructor organizations will provide the basis for classroom discussions and break out sessions.

Increase Profits

By correlating and analyzing previously disparate data sets in the value chain, only TraceGains makes it possible to connect upstream inputs, suppliers, and raw materials to downstream outcomes such product quality or customer satisfaction. Firms can coach or replace poorly performing suppliers and counteract profit-draining events within the enterprise, as well perpetuate positive practices internally and throughout the supply chain, to achieve complete profit optimization.  At TraceGains this is achieved through the Profit Optimizer.

According to Gary Nowacki, CEO of TraceGains, “Stuff happens. No matter how well HACCP, GMP, GAP or other systems work. Our solution continuously monitors all critical supply chain risk points, both within and outside the four walls of an enterprise. The system alerts busy managers to high-risk potential problems on an exception basis, so they can take action on the most critical and preventable problems before they are received for processing or shipped to customers. We are proud to be attending the conference.”

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TraceGains Inc.

www.tracegains.com

Marc Simony, Director of Marketing

traceability@tracegains.com

(303)682-9898

About the Author

Professional Marketing Firm for the Manufacturing Community and Manufacturing Journalist to most manufacturing magazines

Marketing Genetically Modified Crops – Pamela Ronald

Fresh Produce Sweet Pea Five-Piece Organic Layette Set $49.99 Baby Aspen goes green with an amazingly adorable, organic, five-piece layette set that makes sweet peas even sweeter! It all starts with a natural woven-wood basket filled with sweet peas. The graphic of a small, swaddled baby snuggled in half a pea pod appears on the blanket, PJs, cap and bib, and a green,sweet-pea pod rattle on top makes this magnificent baby gift ready for market! Features and facts:Soft-beige, organic layette set includes a 24 ½ “” x 28 ¾ “” blanket, footed PJ’s, cap, bib and pea-pod rattle Blanket, PJ’s, hat and bib are imprinted with the Sweet Pea graphic (a bundled baby in a pea pod) framed by sage-green faux stitching Machine-washable, 100% organic cotton

The Produce Contamination Problem: Causes And Solutions $95.99 This book is organized into five sections beginning with an introduction in which the problem is described in terms of the number and size of produce related outbreaks the commodities involved and the human pathogens involved. The introduction also documents the failure of conventional sanitizing treatments to assure microbiological safety examining the problems of microbial attachment. The second section reviews methods of identifying a contamination source (epidemiology trace back strain identification location of Source) and then focuses on the various sources of microbial contamination (water manure airborne dust wildlife human activity) and where in the crop production sequence they might result in contamination. In the third section some of the commodities associated with major outbreaks (leafy vegetables tomatoes cantaloupes apples berries sprouts) are examined to determine what characteristics make them especially vulnerable to contamination. The fourth section then addresses means of avoiding produce contamination through use of Good Agricultural Practices and recommendations in FDA and industry guidance documents. Regulatory actions (recalls restrictions on imports) to safeguard the public from potentially hazardous products are described. Coverage includes policy and practices in the US Mexico and Central America Europe and Japan. The fifth section examines current technologies for reducing human pathogens in fresh produce including disinfection rapid methods for detecting contaminants irradiation gas-phase application and best practices acceptable to organic growers packers and processors. *Addresses foodborne contaminations from a prevention view providing pro-active solutions to the problems *Covers core sources of contamination and methodologies for identifying those sources *Includes best practice and regulatory information