Organic Farmers MarketOrganic Foods, Green Products, Books & Farming Information

Can you please help me prepare for a business presentation tomorrow?

Its a business presentation on Organic Produce and its main theme is product positioning. I have to speak for at least one minute but I have half of it done and do not know what else to say. I have so far…
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Organic produce has it’s own brand positioning. It is the distinctive position that all brands attempt to adopt in its own competitive environment. The organic produce role: being to ensure that individuals in the intended target market can tell the brand, identify it by recognition and distinguish the benefits of its own perceived value both for health and monetarily. Apart from all others, that brand positioning is what separates the jump off the shelf and stagnant produce in stores. For example, organic foods has established an image which conveys that it is safer and more nutritious than conventionally grown foods. Remember the tomato scare not so long ago? The tomatoes that were not quarantined were the organics. Also before that scare, remember the whole spinach crisis where products nationally were taken off the shelves? The organics were still being sold. Market recognition right then pushed the defining truth even further as new shoppers found the little higher price, very little by difference when thinking about their own families health. Every element of the communication mix, including advertising, world news and word of mouth has been carefully manipulated and shown to establish organic produces branding position nothing but a positive image.

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Organic Production and Food Quality (Hardcover) $364.64 The internet is rife with biased and unsubstantiated claims from the organic industry, and the treatment of issues such as food safety and quality by the media ("if it bleeds, it leads") tends to have a negative impact on consumer perceptions about conventional food. Until recently, more and more consumers in many countries were opting to buy organic food over conventional food, resulting in a radical shift in food retailing. This was due to concerns over chemical residues, food poisoning resulting in recalls, food scares such as "mad-cow" disease, issues like gene-modified (GM foods), antibiotics, hormones, cloning and concerns over the way plants and animals are being grown commercially as food sources. As a result there has been an expansion of the organic industry and the supply of organic foods at farmers` markets, supermarkets and specialty stores.Effects of Organic Production on Food Quality is the first comprehensive book on how organic production methods influence the safety and quality of foods, based on an unbiased assessment of the latest scientific findings.  The title is a `must-have` for everyone working within the food industry.Comprehensive explanation of organic production methods and effects on the safety and quality of foodsAuthoritative, unbiased and up-to-date examination of relevant global scientific researchAnswers the questions of whether organic food is more nutritious and/or more healthy

America’s Southwest: The Best Organic Food Stores, Farmers’ Markets & Vegetarian Restaurants $3.49 This is the resource book for vegetarian travelers." — Healing Retreats. "This is a terrific and much-needed guidebook that makes traveling easy and worry-free for vegetarians. It lists and rates vegetarian restaurants and also reports on the best places to find produce." — Society of American Travel Writers Foundation. "… a handy way to eat well on the road… celebrates the pleasures of good and healthful eating…. Frost is an engaging writer, as interested in history as in food." — Physician's Travel & Meeting Guide. "… well researched… " — ForeWord magazine. "It's a meaty guidebook for the meatless." — National Geographic Traveler. "Traveling vegetarians no longer have to make do with salads and pastas." — The Atlanta Journal & Constitution. The full guide covers all of the United States and is the WINNER OF THE LOWELL THOMAS BRONZE AWARD FOR BEST TRAVEL GUIDE, sponsored by the Society of American Travel Writers Foundation. This excerpt focuses on America's Southwestern states (Arizona, Colorado, New Mexico, Oklahoma, Texas & Utah), along with several key elements from the larger book. The ultimate tool for mobile vegetarians, vegans and travelers looking for a good, healthy meal. Many restaurants are described, with some featured in great detail and reviewed using a unique rating system. Food stores and markets serving the vegetarian community are also listed, as well as facts and interesting tidbits that health-minded individuals will appreciate. You'll find everything from hamburger joints with a superb garden burger option to gourmet raw foods restaurants that adhere to strict vegan standards.

Florida: The Best Organic Food Stores, Farmers’ Markets & Vegetarian Restaurants $8.19 This is the resource book for vegetarian travelers." — Healing Retreats. "This is a terrific and much-needed guidebook that makes traveling easy and worry-free for vegetarians. It lists and rates vegetarian restaurants and also reports on the best places to find produce." — Society of American Travel Writers Foundation. "… a handy way to eat well on the road… celebrates the pleasures of good and healthful eating…. Frost is an engaging writer, as interested in history as in food." — Physician's Travel & Meeting Guide. "… well researched… " — ForeWord magazine. "It's a meaty guidebook for the meatless." — National Geographic Traveler. "Traveling vegetarians no longer have to make do with salads and pastas." — The Atlanta Journal & Constitution. The full guide covers all of the United States and is the WINNER OF THE LOWELL THOMAS BRONZE AWARD FOR BEST TRAVEL GUIDE, sponsored by the Society of American Travel Writers Foundation. This excerpt, however, focuses on Florida along with several key elements from the larger book. The ultimate tool for mobile vegetarians, vegans and travelers looking for a good, healthy meal. Many restaurants are described, with some featured in great detail and reviewed using a unique rating system. Food stores and markets serving the vegetarian community are also listed, as well as facts and interesting tidbits that health-minded individuals will appreciate. You'll find everything from hamburger joints with a superb garden burger option to gourmet raw foods restaurants that adhere to strict vegan standards.