Organic Farmers MarketOrganic Foods, Green Products, Books & Farming Information

When you hear “Organic” or “Natural”?

How can you describe your interpretation of Organic and Natural foods and products? In your own words, describe what you first think or feel, when you see/hear the words “Organic or Natural.” I’m doing some research for my marketing class on the effectiveness of advertising of the Organic Food market, and need some help from others to illustrate my thoughts. I need to advertise this idea and want to really grasp the attention of my consumer (professor) and just need some descriptive words/thoughts/phrases of what you believe describe the Organic Industry.

When I think “organic” I immediately think that it is preferred to non-organics.
When I think “natural” I think “not denatured” – not created in a lab, made with ingredients that are found in nature and not altered chemically.
I think organic in terms of food and natural in terms of beauty products (lotions, shampoos, make-up, etc.).
I know that not everything organic is going to be perfect, but I trust it’s going to be better than non-organic when it comes to commercial foods. Just because something’s labeled organic doesn’t mean the company is following all the guidelines. We know the FDA certification doesn’t always mean much (they’re rules are pretty flimsy at times). Most of the vegetables and fruits that I buy are not certified organic, but they’re grown locally and I trust the farmers I buy from when they tell me that they grow without pesticides.
I also know that a whole lot of things labeled “natural” are not really natural. In fact, it is very hard to find ALL NATURAL beauty products and you don’t even up paying a lot more, but it’s worth it to me.
I don’t know if that helps you or not. Just a few random thoughts…

P.S. As for there not being a difference in quailty of organic foods – tell that your body that has to filter poisonous toxins out of the food you eat. Try going a couple months eating nothing but organic fruits and veggies and then try a melon full of pesticides and then tell me there’s no difference.

Organic Production and Food Quality (Hardcover) $364.64 The internet is rife with biased and unsubstantiated claims from the organic industry, and the treatment of issues such as food safety and quality by the media ("if it bleeds, it leads") tends to have a negative impact on consumer perceptions about conventional food. Until recently, more and more consumers in many countries were opting to buy organic food over conventional food, resulting in a radical shift in food retailing. This was due to concerns over chemical residues, food poisoning resulting in recalls, food scares such as "mad-cow" disease, issues like gene-modified (GM foods), antibiotics, hormones, cloning and concerns over the way plants and animals are being grown commercially as food sources. As a result there has been an expansion of the organic industry and the supply of organic foods at farmers` markets, supermarkets and specialty stores.Effects of Organic Production on Food Quality is the first comprehensive book on how organic production methods influence the safety and quality of foods, based on an unbiased assessment of the latest scientific findings.  The title is a `must-have` for everyone working within the food industry.Comprehensive explanation of organic production methods and effects on the safety and quality of foodsAuthoritative, unbiased and up-to-date examination of relevant global scientific researchAnswers the questions of whether organic food is more nutritious and/or more healthy

Karma Organic Food for Dogs $24.99 Karma Organic Food for Dogs

Reconnecting Consumers Producers and Food: Exploring Alternatives $15.09 Reconnecting Consumers Producers and Food presents a detailed and empirically grounded analysis of alternatives to current models of food provision. The book offers insights into the identities motives and practices of individuals engaged in reconnecting producers consumers and food. Arguing for a critical revaluation of the meanings of choice and convenience Reconnecting Consumers Producers and Food provides evidence to support the construction of a more sustainable and equitable food system which is built on the relationships between people communities and their environments.