Organic Farmers MarketOrganic Foods, Green Products, Books & Farming Information

Events Marketing A Part of Marketing Strategy – Why? – The 7 Incentives!

Any successful marketing strategy should include events. Marketing is largely a social tool that organizations use to improve their image, to attract clients, or to raise money or sell products. Humans are social animals, and we tend to respond better to in-person contact than to television or radio advertising. And when it comes to telemarketers … well. Here are some important reasons you should include events in your marketing strategy:

1. Events Increase your Business Network

When you host make an event part of your marketing strategy, you build your network by making new contacts who are interested in your product or service. They may have come to get the free booze or food, but while they’re with you, they learn about you. Events will leave a good impression in the minds of those who attend them, and they’re likely to talk about you and your event to others. Even if they don’t buy your product or sign at the dotted like, you can never predict the positive impacts of broadening your social base on the success of your marketing strategy.

2. Events Help you Give Back

Sharing your success with your community is an excellent way to improve your image and create new friends for your business, a primary goal of any successful marketing strategy. You let people know that the community is important to you, that you respect them, and that you want to repay their kindness and loyalty. Hosting a community event will create social capital for you and your business or organization.

3. Events Help you Scope Out your Competition

Marketing events give you the opportunity to learn about who your competitors are and what they’re doing. Inviting competitors is a great way to get a sense of what they’re about – their goals, their products, and their strengths and weaknesses. You may also get information on what their plans are, helping you formulate and refine your own marketing strategy. You’ll increase your stature within your sector and create allies among your competition.

4. Events are THE Time to Make Announcements or Introduce New Products

Critical to a good marketing strategy, especially if your organization is undertaking a new project or releasing a new product, events are the perfect venue for getting attention. If you want press attention, reporters are more likely to respond when you invite them to an event where they may also network and get free food. You’ll get more public exposure from them. Because you’ll have face-to-face interaction, you’ll have a chance to test the response to your announcement or product – to get a sense of how it will be received in the market. Having this preview under your belt, you can make better marketing strategy decisions about whether, when, and how to release your new product.

5. Events Mean Exposure

Your company or organization will always benefit from having your name in the papers and in the minds of your community and clients. Events are an excellent type of “reminder advertising,” where you keep your name out front. Even when you’re not making an important announcement or releasing a new product, using events as part of your long-term marketing strategy will reward your organization with continued exposure and interest. It will also help maintain business relationships with competitors, providers, customers, and the community in general.

6. Events Enhance your Image

Even when times are tough and budgets are tight, hosting events will give you the appearance of success. People are more likely to do business with stable, established organizations. Even moderate events remind your competitors that you’re a force to be reckoned with. They’ll assume that if you can afford to put on an event, you’re making a healthy profit and maintaining a strong, productive organization. When planning your marketing strategy and building its budget, don’t cut events first. Remember that the investment in events as a key part of your marketing strategy pays off handsomely at the end of the day.

7. Events Increase an Organization’s Pride

One subtle, yet profitable, way to show your employees your gratitude is to host an event for them. It gives you a chance to recognize their hard work and valuable contributions to the organization’s success. It builds morale and loyalty, producing a more stable workforce. Hosting the occasional event for your employees also gets public attention. Consistent with any good marketing strategy, press and community leaders will take note, and your organization’s reputation as a progressive institution will grow.

These are just a few of the more important reasons your organization should include events in its marketing strategy. Successful organizations are active organizations – they participate in the community, contribute to the industry, and maintain a public presence. Events will win public interest and support for your organization’s goals and products. Consider events as an essential component of your marketing strategy, and you will reap rewards far beyond the cost and effort you invest.

About the Author

Abhishek is an Event Management expert and he has got some great Event Management Secrets . up his sleeves! Download his FREE 80 Pages Ebook, “How To Successfully Plan And Organize An Event!” from his website http://www.Career-Guru.com/496/index.htm . Only limited Free Copies available.

Marketing Strategy $97.49 Thoroughly revised and updated, MARKETING STRATEGY, 5e continues with one primary goal: to teach students to think and act like marketers. Packed with cutting-edge coverage, current examples, new cases, and–for the first time–photographs, the fifth edition delivers a practical, straightforward approach to analyzing, planning, and implementing marketing strategies–helping students learn to develop a customer-oriented market strategy and market plan. Students sharpen their analytical and creative critical thinking skills as they learn the key concepts and tools of marketing strategy. Continuing in the text’s signature student-friendly style, the fifth edition covers essential points without getting bogged down in industry jargon–all in a succinct 12 chapters.

Marketing Planning and Strategy (Hardcover) $302.45 Marketing Planning and Strategy is designed for courses at the junior/senior-level in marketing strategy, business unit strategy analysis, strategic market planning, marketing planning, strategic marketing management and advanced marketing. It focuses on building the strategic skills necessary to compete in the global economy by using a variety of analytical frameworks to understand how companies formulate strategy, make strategic decisions, and how they implement strategy. This text focuses on marketing strategy from the viewpoint of the business unit and clearly distinguishes marketing strategy from marketing management.

Nonprofit Marketing $31.95 Nonprofit Marketing: Tools and Techniques presents a series of 35 essential marketing tools and demonstrates their application in the nonprofit sector, referencing myriad diverse entities, including zoological parks, planetariums, theater companies, medical clinics, workforce development centers, food banks, and more. Ideal for undergraduate and graduate courses in nonprofit marketing, promotion, fundraising, and related courses, the text covers a broad spectrum of topics, including product development and portfolio analysis, branding and identity management, target marketing, consumer behavior and product promotions, environmental analysis and competitive assessment, and marketing management, strategy, and planning. Each chapter focuses on a specific marketing tool and can be read as a stand-alone presentation of the topic. Instructor Resources: Instructor’s Manual, PowerPoints, TestBank

Marketing Strategy, 4th Edition $92.99 The powerful new MARKETING STRATEGY features its most aggressive case revision program to date. The fourth edition includes seven all-new cases written specifically for the text and five new outside cases from Harvard Business School and the Ivey School of Business, while other cases have been updated and, in most cases, rewritten with a new focus. And for the first time, the book includes vibrant photographs and captions–making it an even more exciting read in 12 succinct chapters. MARKETING STRATEGY emphasizes teaching students to think and act like marketers. It presents strategy from a perspective that guides strategic marketing management in the social, economic, and technological arenas in which businesses function today–helping students develop a customer-oriented market strategy and market plan. Its practical approach to analyzing, planning, and implementing marketing strategies is based on the creative process involved in applying marketing concepts to the development and implementation of marketing strategy. An emphasis on critical thinking enables students to understand the essence of how marketing decisions fit together to create a coherent strategy. Well-grounded in developing and executing a marketing plan, the text offers a complete planning framework, thorough marketing plan worksheets, and a comprehensive marketing plan example for students to follow. Highlighting the need for integrity in the strategic planning process, the fourth edition covers the role of ethics and social responsibility earlier in the text and more tightly integrates it into the overall strategic planning framework. And it notes that integrating and coordinating marketing decisions with other functional business decisions is key to achieving an organization’s overall mission and vision. With countless examples of successful planning and implementation, the fourth edition illustrates how real firms face the challenges of marketing strategy in today’s economy. For valuable information on pricing, previous editions, changes to current editions and alternate formats, please visit www.cengage.com/highered to search by ISBN#, author, title or keyword for materials in your areas of interest.

International Marketing Strategy (Paperback) $108.16 The most recent ideas, trends and original research in the theory and practice of global marketing strategy and tactics.  A collection of writings from the leading thinkers in the international marketing field. Straightforward language and illustrative case studies.